I was watching TV the other day and have seen this advert a number of times, but never really paid any attention since it's about financial stuff and not really applicable to me. But when I actually focused on the animation side of it I was really impressed with how the effect had been achieved. I like how it combines a real backdrop with a hand painted character, making the setting realistic and adding animation to it.
I may look into using photography to produce background images for my animation, perhaps combining them with cel animation for the foreground.
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