Monday, 14 March 2011

Poster Development

Once I had a grid laid out, I had to add the text to the image. I settled on Helvetica as a font, because this is the font used for most of GF Smith Paper's promotional material, however I have used a variation entitled Helvetica Neue Bold, so there is a fresher look.

From these possible layouts I prefer the last one, The text has much more impact and looks more settled with the background image. It also doesn't take up too much negative space so there is a nice amount left for the shadows to work in.

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